Drafting the Future
The history of PUMA is full of firsts, born from our daring to take a risks and create opportunities: for the brand, for athletes, for consumers. We want more than to innovate for innovation's sake – we want to deliver emotions through our products.
Enter the Circuit
Experience the Speed and Spirit of PUMA, embedded in a start-up culture. Due to our small team, we get the chance to explore the entire world and multiple perspectives, developing ideas that lead to fun and challenging tasks. While out there, inspiration may strike when you least expect it – that's why we're always hunting down new things, collaborating with experts, seeing something inspiring. All for one goal: Keep PUMA moving Forever Faster with our Speed and Spirit.
Innovating Forever Faster
Score in Sight
Designing with biology
We don’t just create things for the sake of it, we create opportunities for the brand.Charles Johnson Global Director Innovation
Partnerships with Academia
The Innovation Team at PUMA collaborates with partner universities in order to conduct research and get deeper insights about human performance. By working hand-in-hand with the experts in the fields of biology and technology, we get to explore the future solutions that will fuel the next PUMA products with high-level features. We run exciting projects with Massachusetts Institute of Technology (MIT), Loughborough University and Chemnitz University of Technology.
All around the World
PUMA Innovation is connected to expertise on a global scale. Our ideas grow with the advanced work of others from around the world, the innovation pioneers of the future amongst them.
Walk the Pitch
To create meaningful products requires understanding. That's why we meet up with athletes and consumers to get a feel for their needs. We talk about their game, how they do sport and what kind of products they imagine. Who will you meet with?
Get in League
Our team helps you experience PUMA in its entirety: Our history, mindset and uniqueness. And where we've played our part.
Prep Your Gear
Beside finding inspiration just right around the corner, we get out, travelling and visiting suppliers, factories, events and fairs.