Bangalore, India August 23rd, 2012
PUMA today opened a sustainable PUMA Store in India, the first one worldwide revolutionizing the concept of retail spaces globally. The store – located in the Bangalore suburb Indiranagar – is spread over a total of 800 sq meters, has been locally developed and sourced and incorporates a number of revolutionary and innovative design elements to ensure major energy savings as well as environmentally friendly-sourcing practices. While the lower levels will serve as a retail area, a ‘PUMA Social Club’ cafe and bar will be located on the upper floor and terrace and will be ready to open by the end of 2012.
“In keeping with our mission of becoming the most desirable and sustainable Sportlifestyle company, PUMA is happy to take this pioneering step forward for the retail industry.”, said Franz Koch, CEO of PUMA. “Establishing a sustainable PUMA Store underlines our commitment to reduce CO2 emissions, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories by 2015.”
“The building is a true design marvel and incorporates a host of innovative sustainability features to make our sustainable PUMA Store a one-of-a-kind retail experience”, said Rajiv Mehta, Managing Director PUMA South Asia. “We are pleased to be a pioneer in sustainability again with setting new standards for an environmentally-friendly and resource-saving store concept in one of India’s best shopping locations.”
Features that meet the highest criteria for sustainability include:
The store will retail a range of products made from organic cotton as well as PUMA’s Wilderness Collection – a collection primarily sourced and produced in Africa using sustainable materials. For the first time in India, the sustainable PUMA Store also introduces PUMA’s global ‘Bring Me Back” Program – an in-store recycling program for footwear, apparel and soft accessories.
The launch event was carbon-neutral with all the energy consumed during the party being produced by customers and invitees through pedal power. This is a novel initiative whereby people pedal on a special bicycle generator that feeds into the main power source. In this way, power can be created and stored in a battery bank thereby eliminating reliance on traditional power sources.
To generate awareness and appreciation for sustainability amongst the citizens of Bangalore, PUMA has embarked upon an ambitious initiative to involve the art and design community. The brand has partnered with Trapeze Design Studio as well as young installation artists from the city to create large-format installations using waste material. These will then be put up in key locations around Bangalore city later this month as a strong message to highlight the glaring need to reuse, reduce and recycle – the cornerstone of waste minimization strategies. The aesthetic and utilitarian installations will be donated to the Bangalore Municipality and remain as permanent artworks to beautify the city-scape.
For more information on PUMA and the brand’s efforts around sustainability, please visit http://about.puma.com/sustainability/