February 7th, 2007
New Agreement underlines dominance in African Football
Rabat, Morocco, February 7, 2007 – PUMA® and the Moroccan Royal Football Federation – Fédération Royale Marocaine de Football (FRMF) – today announced a long-term partnership that will make PUMA the official supplier to the Moroccan national team, Lions de l’Atlas (Atlas Lions). Under the agreement, PUMA will become the official supplier of all on-field, sideline, training and representation apparel and equipment to the Men’s ‘A’, ‘B’, ‘U21’ and U19 National Teams, as well as the Women’s ‘A’ National Team beyond the 2010 World CupTM.
The agreement further solidifies PUMA’s strong brand identity with the excitement and passion of African football. Adding another traditional African power to the long list of PUMA-sponsored national teams including Ivory Coast, Ghana, Cameroon, Egypt, Tunisia, Togo, Angola and Senegal, puts PUMA squarely at the forefront of African football for the 2008 African Cup of Nations and the build-up to the 2010 World CupTM in South Africa.
“The partnership with Morocco further underlines PUMA’s commitment to African football,” said Jochen Zeitz, PUMA CEO and Chairman, “Morocco has a great football tradition and we are proud to be able to associate ourselves with one of the dominant forces in African football. We welcome Morocco to the PUMA family and are looking forward to a successful partnership.”
“PUMA’s commitment to African Football is unquestionable and we are happy to have a partner that has shown so much success in recent years,” said, Housni Benslimane, President of the Moroccan Royal Football Federation. “We know the quality and design of the equipment will be of the best quality, which will help our teams to perform to the best of their ability on the pitch and also look good outside the stadium.”
Morocco’s football tradition runs deep. The Atlas Lions were African champions in 1976, as well as finalists in 2004. In 1970, Morocco was the first African team to qualify directly into the World Cup. More recently, Morocco qualified for the 1994 and 1998 World Cups.