PUMA at a Glance

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sportstyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany.



The PUMA brand is grounded in four values: brave, confident, determined, and joyful. They motivate us to surpass our potential, and use our knowledge and history in sport to further establish credibility, authenticity, and an appreciation for the games we play.

BRAVE: We are unafraid to take risks.
CONFIDENT: Whatever we do, we do with conviction.
DETERMINED: Nothing comes between us and realizing our dreams.
JOYFUL: We live to play the game and we play with heart.



Registered Office: 
Herzogenaurach, Germany.

Official Company Language: 

The PUMA share is listed for official trading on the Frankfurt and Munich stock exchanges. It is trading in the Prime Standard Segment and the Index SDAX of the German Stock Exchange (Deutsche Börse).

Shareholders (as of December 2014): 
86% Kering Group (Main Shareholder)
14% of the PUMA shares in free float


Administrative Board:
The Administrative Board currently consists of nine members, six of whom represent the interests of the shareholders while the remaining three represent the employees from Europe.

Jean-François Palus (Chairman)
Group Managing Director and member of the Administrative Board of Kering S.A., Paris/France, responsible for Strategy, Operations and Organization

François-Henri Pinault (Deputy Chairman)
CEO and Chairman of the Administrative Board of Kering S.A., Paris/France

Thore Ohlsson
President of Elimexo AB, Falsterbo/Sweden

Todd Hymel
Chief Executive Officer (CEO) of Volcom Inc., Costa Mesa/USA

Jean-Marc Duplaix
Chief Financial Officer (CFO) of Kering S.A., Paris/France

Béatrice Lazat
Senior Vice-President Human Resources, Kering S.A., Paris/France

Bernd Illig (Employees’ Representative)
Administrator IT Systems of PUMA SE, Herzogenaurach/Germany

Martin Köppel (Employees’ Representative)
Chairman of the Works Council of PUMA SE, Herzogenaurach/Germany

Guy Buzzard (Employees’ Representative)*
Field Account Manager of PUMA United Kingdom Ltd., Manchester/England
*We regret to inform you that our colleague Guy Buzzard passed away on 12 March 2017.


Managing Directors:

Bjørn Gulden (Chief Executive Officer) 
Michael Lämmermann (Chief Financial Officer)
Lars Sørensen (Chief Operating Officer)


Consolidated Sales: 
PUMA’s consolidated sales for the financial year 2016 were € 3.626,7 million.

Sales by Segments: 
The sales breakdown for the financial year 2016 by segment was as follows:

  Consolidated Sales in % of Consolidated Sales
Footwear  € 1,627.0 million  43.4 %
Apparel  € 1,333.2 million  38.3 %
Accessories  € 666.5 million  18.3 %
   € 3,626.7 million  100 %

Financial Reporting: 
PUMA abides by the International Financial Reporting Standards “IFRS”, and reports its earnings on a quarterly basis.