PUMA at a Glance

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.



The PUMA brand is grounded in four values: brave, confident, determined, and joyful. They motivate us to surpass our potential, and use our knowledge and history in sport to further establish credibility, authenticity, and an appreciation for the games we play.

BRAVE: We are unafraid to take risks.
CONFIDENT: Whatever we do, we do with conviction.
DETERMINED: Nothing comes between us and realizing our dreams.
JOYFUL: We live to play the game and we play with heart.



Registered Office: 
Herzogenaurach, Germany.

Official Company Language: 

The PUMA share is listed for official trading on the Frankfurt and Munich stock exchanges. It is trading in the Prime Standard Segment and the Index SDAX of the German Stock Exchange (Deutsche Börse).


Administrative Board:
The Administrative Board currently consists of six members, four of whom represent the interests of the shareholders while the remaining two represent the employees from Europe.

Jean-François Palus (Chairman)
Group Managing Director and member of the Administrative Board of Kering S.A., Paris/France, responsible for Strategy, Operations and Organization

Thore Ohlsson (Deputy Chairman)
President of Elimexo AB, Falsterbo/Sweden

Jean-Marc Duplaix
Chief Financial Officer (CFO) of Kering S.A., Paris/France

Béatrice Lazat
Senior Vice-President Human Resources, Kering S.A., Paris/France

Bernd Illig (Employees’ Representative)
Administrator IT Systems, PUMA SE, Herzogenaurach/Germany

Martin Köppel (Employees’ Representative)
Chairman of the Works Council of PUMA SE, Herzogenaurach/Germany


Managing Directors:

Bjørn Gulden (Chief Executive Officer) 
Michael Lämmermann (Chief Financial Officer)
Lars Sørensen (Chief Operating Officer)


Consolidated Sales: 
PUMA’s consolidated sales for the financial year 2017 were € 4,135.9 million.

Sales by Segments: 
The sales breakdown for the financial year 2017 by segment was as follows:

  Consolidated Sales in % of Consolidated Sales
Footwear  € 1,974.5 million  47.7 %
Apparel  € 1,441.4 million  34.9 %
Accessories  € 719.9 million  17.4 %
   € 4,135.9 million  100 %

Financial Reporting: 
PUMA abides by the International Financial Reporting Standards “IFRS”, and reports its earnings on a quarterly basis.