Managing Directors


Chief Executive Officer 

Bjørn Gulden has been Chief Executive Officer (CEO) of PUMA SE since 1 July 2013 and is a member of the Kering Executive Committee. He brings to PUMA an extensive international experience of nearly 20 years in the sporting goods and footwear industry, where he held a variety of management positions.

Gulden was CEO of Danish jewellery brand Pandora from the beginning of 2012 to 2013. From 2000 to 2011, the Norwegian native was Managing Director of Europe’s largest footwear retailer, Deichmann, where he also headed the US-subsidiaries Rack Room Shoes and Off Broadway Shoes as CEO and President.

Bjørn Gulden CV PDF

Michael Lämmermann

Chief Financial Officer

Michael Lämmermann has been responsible for Finance and Legal since January 1, 2013. Prior to his appointment as Managing Director of PUMA SE, he had been General Manager Finance.

Michael Lämmermann joined PUMA in 1993 and became the Director of Controlling in 1998. He was then promoted to Chief Financial Officer and Chief Operating Officer of PUMA North America, based in Westford, USA, a role he filled for 10 years, before returning to Germany. 

Michael Lämmermann CV PDF

Lars Sørensen

Chief Operating Officer

Lars Sørensen has been responsible for Operations as well as Supply Chain Management, Logistics and IT since 1 August 2014. He joined PUMA in November 2013 as Global director Business Processes and Intelligence.

Prior to PUMA, the Danish native was previously the Chief Operating Officer at Bestseller and Esprit and before that he held leadership roles at Adidas and Lego.

Lars Sørensen CV PDF



Administrative Board

Jean-François Palus
Chairman of the Administrative Board

Group Managing Director and member of the Administrative Board of Kering S.A., Paris/France, responsible for Strategy, Operations and Organization

Jean-François Palus graduated from the École des hautes études commerciales (HEC) in Paris and began his career at Arthur Andersen as auditor and financial advisor.

Before joining the Artemis Group in 2001, Jean-François Palus had already been with Pinault-Printemps-Redoute (now Kering) for ten years. He held various positions including deputy CFO of Pinault S.A., Group Financial Control Director, FNAC Store Manager and Corporate Secretary. From 1998 until 2001, Mr. Palus was a member of the Executive Board of Conforama. In 2009, Jean-François Palus was called to the Board of Directors of Kering S.A. after he served as CFO managing Kering’s mergers and acquisitions already since 2005.

On 16 June 2007, Mr. Palus joined the Administrative Board of PUMA SE and has been its Chairman since 2012.

Thore Ohlsson
Deputy Chairman of the Administrative Board

President of Elimexo AB, Falsterbo, Sweden

Thore Ohlsson studied economics at Lund University in Sweden.

Since 1990, he has been president of Elimexo AB.

Mr. Ohlsson was elected to the Administrative Board of PUMA SE on 21 May 1993.


Jean-Marc Duplaix

Chief Financial Officer (CFO) of Kering S.A., Paris/France

Jean-Marc Duplaix has been Kering’s CFO since 2012.

He joined Kering from the M6 Group (one of France’s largest television networks) where he was deputy CFO.  Concurrently, he was also president of Multi4, a broadcasting operator for several digital terrestrial television (DTT) channels. He also served as member of the Conseil d’Administration for a professional French football club (FC Girondins de Bordeaux).

He began his career in 1994 at Arthur Andersen. Hired as a project coordinator and later promoted to director, he provided auditing and financial consulting services to CAC 40-listed companies.

A French national, Mr Duplaix is a graduate of the HEC business school and holds an advanced degree in accounting and finance (DESCF).

Since 7 May 2013, Mr. Duplaix has been a member of the Administrative Board of PUMA SE.

Béatrice Lazat

Senior Vice-President Human Resources, Kering S.A., Paris/France

Béatrice Lazat graduated from the École Supérieure de Commerce in Paris and holds an MBA from Georgia State Univeristy.

She started her career at Cartier in France before moving on to Christofle. Subsequently, Ms. Lazat joined L’Oréal where she held various international positions in the United Kingdom, Hong Kong, Australia and China, building a professional career of over 20 years. More recently, Ms. Lazat was head of human resources for L’Oréal in Shanghai, overseeing the Asia-Pacific region. In March 2016, she joined Kering, where she was appointed Senior Vice-President Human Resources.

Since 4 May 2016, Ms. Lazat has been a member of the Administrative Board of PUMA SE.

Gernot Heinzel
Employees' Representative

Key Account Manager, PUMA SE, Herzogenaurach/Germany

Gernot Heinzel began his professional career at PUMA as Field Account Manager in 1991. In 2010, he was promoted Key Account Manager. Being elected member of the Works Council in 2012, Mr. Heinzel has also been spokesman of the Economic Committee since 2013.

Martin Köppel
Employees' Representative

Chairman of the Works Council of PUMA SE, Herzogenaurach/Germany

Martin Köppel joined PUMA already in 1999. After working for the IT support department, he joined Network Organization as IT Administrator.