Chief Executive Officer
Bjørn Gulden has been Chief Executive Officer (CEO) of PUMA SE since 1 July 2013 and is a member of the Kering Executive Committee. He brings to PUMA an extensive international experience of nearly 20 years in the sporting goods and footwear industry, where he held a variety of management positions.
Gulden was CEO of Danish jewellery brand Pandora from the beginning of 2012 to 2013. From 2000 to 2011, the Norwegian native was Managing Director of Europe’s largest footwear retailer, Deichmann, where he also headed the US-subsidiaries Rack Room Shoes and Off Broadway Shoes as CEO and President.