In line with PUMA’s mission to be the Fastest Sports Brand in the World, PUMA’s Teamsport business focuses on regaining credibility in sports performance, in particular through football. Our football strategy is designed to optimize a portfolio of globally relevant assets on both a club and international federation level such as Arsenal London, Borussia Dortmund as well as the Italian Football Association (FIGC), along with a player asset list with strong international credibility such as Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marta, Yaya Touré, Olivier Giroud, Marco Reus, Radamel Falcao and Santi Cazorla.

In 2014, PUMA became the official kit partner of English Premier League club Arsenal Football Club. Arsenal represents a major commercial and marketing opportunity to reinforce PUMA’s credibility as a global sports brand as well as a perfect platform to showcase our performance products through the club’s significant global fanbase, profile and reputation.

Furthermore, PUMA continues to excel with new and exciting product innovations. In January 2014, PUMA launched its most innovative football boot to date, the evoPOWER. Inspired by the freedom of movement of barefoot kicking, it is designed to enhance a player’s natural kicking ability, and optimize a player’s power and accuracy when striking the ball. Another example is PUMA’s football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel.

At the 2014 FIFA World Cup™ in Brazil, the prominent pink and blue interpretation of PUMA’s revolutionary evoPOWER and evoSPEED football boots “Tricks” created lots of positive headlines and could be seen in three quarters of all games.

evoSPEED SL | Marco Reus vs. Sergio Agüero