Running and Training

PUMA has had a heavy impact in the Running industry through numerous stories that tell of records and innovation. Starting with the introduction of the 5-bristle running shoe MAKANUDO in 1950, PUMA has continued to revolutionize running shoe technology with innovative high-performance spikes, CELL cushioning technology and the groundbreaking Mobium Elite running shoe.

Throughout its long history in Running, PUMA has had an extensive portfolio of Track and Field legends through the years including European Gold Medalist, Heinz Fütterer; Armin Hary; Olympic Gold medalist, Tommie Smith; hurdling Gold Medalist, John Akii-Bua; World and European Champion, Colin Jackson; Olympic medalist, Linford Christie; multi-medalist, Marlene Ottey; record breaker, Evelyn Ashford; World Record holder, Wilson Kipketer and today, the World’s Fastest Man, Usain Bolt. 

In terms of our Running product range, we focus on expanding our consumer base by developing innovative, more commercial products in line with PUMA’s “Forever Faster“ brand strategy of simplifying and harmonizing our designs and executions to improve commerciality. Spring/Summer 2015 saw the launch of the industry’s most innovative running technology to date: IGNITE, a running shoe with the highest energy return PUMA has ever created. In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within our Running and Training category.

Within the Training category, PUMA has had an array of successful products for men and women including PUMA ACTV, which was awarded the ISPO Gold Award in 2013 and introduced the first-to-market use of built-in athletic taping within a garment. 2014 also saw the product introduction for a new key training family, Pulse. In Spring/Summer 2015, Pulse XT kicks off a new product family of versatile, training products to transform our customers’ wardrobe and workout and will continue to grow throughout 2015 and into 2016.

The Training ambassador portfolio now includes global cultural icon Rihanna. Through this new multi-year partnership, established at the end of 2014, Rihanna will serve as a global brand ambassador for PUMA. Besides playing a role in PUMA’s campaign “Forever Faster“, she serves as one of the Creative Directors for PUMA, specially focusing on women.