Accessories and Licensing

PUMA’s Accessories round off the collections of our other Business Units in order to build strong, comprehensive packages and to create a complete look. We have a clear vision for our Accessories and Licensing offering, which not only represents a unique mix of authenticity and modernism that complements our sports and lifestyle collections, but also enhances our credibility in the world of accessories: We want to be unique in all the categories we play in – from backpacks to fitness bags, and from fragrances and body care to the glasses and watches which sport the PUMA logo.

Our Licensing strategy focuses on brand enhancement, concentrating on four key categories to support our core business: Fragrances and BodycareGlasses (optical and sunglasses), Watches and Security Boots. With our segmented Accessories collection structure, we continue to address the needs of both our performance and lifestyle consumers. And we keep using our most distinctive original silhouettes to inspire new design classics.

Behind the Scenes with PUMA Time

Behind the Scenes with PUMA Eyewear