Business Units

At PUMA, we offer performance as well as sportstyle products across six Business Units. The Business Units are comprised of Teamsport, Running and Training, and Golf, which represent our Performance business; as well as Motorsport, Fundamentals and Sportstyle and Accessories and Licensing.

Business Units Teamsport


Our Teamsport business has a no-compromise strategy to push performance in football in every corner of the world to the benefit of the billions of people that follow, watch and play the game. With Italy, Arsenal FC and BVB PUMA has some of the best teams in the world. Teamsport goes beyond traditional football. Handball, rugby, cricket and volleyball complement our offering. 

Business Units Running & Training


PUMA’s Running and Training Business Unit takes PUMA’s rich history within running and fuses it with new cutting edge technologies in both footwear and apparel. This allows us to make each one of our athletes faster, while bringing style, attitude, and swagger to the world of Running & Training. 

Business Units Golf


PUMA Golf specializes in bringing stylish, fashion-forward, performance-ready golf apparel, footwear and accessories to the market that help golfers “Look Better. Feel Better. Play Better.” COBRA PUMA GOLF delivers a full package of game-changing, innovative products, and fashion-forward style that help golfers of all ages and levels enjoy the game.

Business Units Motorsport


PUMA Motorsport creates noise around the world of racing with a heritage in Motorsport that dates back to the end of the last century. Since then, PUMA has been creating iconic products with style and attitude partnering with the best in class Motorsport brands such as Ferrari, Mercedes AMG Petronas, BMW and Red Bull Racing. 

Business Units Sportstyle & Fundamentals



PUMA’s Sportstyle offering represents our broad range of sports-inspired lifestyle collections. It provides our consumers with day-to-day favorite footwear and apparel to meet their demands of a sporty lifestyle and serve all needs from basics (CORE) to premium (PRIME & SELECT). 



For our young consumers, PUMA Kids offers the right choice for every activity. Our collections span from infant to teens and combine fun and entertainment with lifestyle and sports functionality.

Business Units Accessories & Licensing


PUMA’s Accessories round off the collections of our other Business Units in order to build strong, comprehensive packages and to create a complete look.