The PUMA Group owns the brands PUMA and Cobra Golf as well as the affiliate company Dobotex. These brands are closely interlinked with PUMA’s core business and will adapt and implement PUMA's new brand direction under the Forever Faster platform for their own strategies.

Cobra Golf

Cobra Golf, acquired in 2010, is fully integrated into the PUMA Group as COBRA PUMA GOLF. This has enabled PUMA to provide a complete range of golfing products to the consumer and to become an important player in the golf sector. As a result, COBRA PUMA GOLF has strengthened its position in the golf business demonstrating further momentum and growth. The primary focus remains the USA and Japan, as well as Korea, the UK and the Scandinavian region.


Dobotex, founded in 1979 and located in Den Bosch, Netherlands, develops, produces and distributes socks and bodywear for PUMA, as well as socks for well-known brand-name companies. The licensing business will be further expanded going forward to encompass other top international brands.