"We want to do more good"

Interview with Stefan Seidel, Head of Corporate Sustainability, about PUMA's new Sustainability Targets for 2020

Since 2010, PUMA has reduced its paper consumption by 44% and waste generation by 32%. And we have used 22% less water. But this does not mean that our journey ends here. This is why we have set ourselves fresh sustainability targets that we want to achieve by 2020.

These goals are comprised of ten social, environmental and corporate target areas for the next five years. They are inspired by the United Nations Sustainable Development Goals and based on more than 15 years of sustainability related work as well as regular stakeholder communication, industry collaboration and expert feedback.

Stefan Seidel, Head of Corporate Sustainability, tells us what these goals will bring to the company: Interview


The year 2015 marked the end of our five-year non-financial target period. Therefore, we have worked together with our stakeholders to set new targets for the next five years.

Acknowledging that we have mainly focused on environmental targets within our own sphere of influence for the period from 2010 to 2015, we have now balanced this with adding health and safety, human rights and governance targets for 2020 as well as shifting our focus deeper into the supply chain.

Taking into account our learnings from the E P&L, the Human Rights Gap Analysis and our continuous stakeholder dialogue, we are also setting a strong focus on sourcing significant volumes of more sustainable raw materials. In order to do so, we are partnering with expert and industry organizations like bluesign technologies, the Better Cotton Initiative or the Forest Stewardship Council.

In the year of publication of the new Sustainable Development Goals from the United Nations and the 21st UN Climate Conference in Paris, we were not only active as a sponsor of the event and via our partner organizations like the German CEO initiative “Stiftung 2°”. We also concluded that in order to contribute our fair share to a global warming that is limited to two degrees Celsius, we need to set our own future CO2 targets in line with this 2 degree scenario.

Please find below the new targets “10FOR20”: