History and Achievements



  • PUMA and the international humanitarian organization Right To Play have signed a three years partnership. The aim is to reach Right To Play programs abroad and stakeholders in Germany, such as volunteers working with refugees and PUMA staff, to help implementing sports and play activities for disadvantaged children and young people. Right To Play engages in improving the development and living conditions of underprivileged children and young adults through play and sports in 20 countries worldwide.


  • PUMA is a member of the Better Cotton Initiative (BCI) since January 2016 and in line with PUMA sustainability targets, aimed to source 50% of its cotton from BCI by 2020. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity.


  • PUMA is proud to announce the signature of a partnership agreement with COP21. As an official partner of the UN Climate Change Conference, the sports brand will equip 180 students in charge of welcoming visitors from all over the world at Parisian stations. To present the outfit specifically designed for the COP21, PUMA brought on board an ambassador: Luc Abalo, right winger of the French national squad and of PSG Handball, double handball world champion. 


  • PUMA becomes a member of the Fair Factories Clearinghouse, committing to share factory audit data across the FFC membership and its factories.
  • PUMA becomes a “bluesign® system partner”. Bluesign enables textile companies to boost their competitiveness by responsible and sustainable industry solution.


  • PUMA launches its Spring/Summer and Autumn/Winter collections of InCycle, PUMA’s “Cradle to Cradle Certified Basic®” collection. The materials used in the InCycle products belong to either a technical or biological cycle.
  • In November 2013, PUMA is awarded the New Innovator Award by the Cradle to Cradle Product Innovation Institute.
  • PUMA continues its Fair Wage commitment by rolling out the Better Wages program, which focuses on piloting methods to improving wage structures and systems in selected factories in partnership with organizations like the Fair Wage Network and the Better Work program.
  • PUMA becomes the first brand within the sporting goods sector to sign up to the Bangladesh Safety Accord. Prior to this, PUMA launches its own Building Safety project in line with improved building safety standards included in its upgraded Manuals of Standards.
  • PUMA achieves leader status in Greenpeace’s ranking of brands.


  • PUMA is named global leader in EIRIS’ Sustainability Ratings report.
  • PUMA launches its “Bring Me Back” product recycling program in PUMA Stores in Germany and rolls the program out globally shortly after.
  • PUMA becomes one of the first global ILO Better Work Buyer Partners, committing to cease audits in selected strategic factories in Vietnam and Cambodia.
  • PUMA is the first brand within its industry sector to commit to eliminating the discharges of all hazardous chemicals from the whole lifecycle and all production processes that are associated with the making and using of PUMA products by 2020
  • PUMA wins Guardian Sustainable Business Awards 2012 (overall winner and winner of “Biodiversity” category)
  • PUMA declares that it does not source or process raw materials from any endangered species as being defined by the International Union for Conservation of Nature and Natural Resources. The company policy also prohibits using leathers, hides and/or skins from animals that have been treated inhumanely. PUMA will not use any animal fur in its products globally.


  • PUMA publishes first Environmental Profit and Loss Account which values impacts at € 145 million.
  • PUMA becomes the first brand to pilot the Fair Wage Methodology of the Fair Wage Network, developing Fair Wage roadmaps for 25 factories across its main sourcing base.
  • PUMA introduces a recycled Suede, the PUMA Re-Suede, as the first sustainable shoe in the company’s history.
  • PUMA introduces the PUMA Wilderness Collection, a more sustainable collection primarily manufactured in Africa.


  • PUMA becomes a carbon neutral company by completely offsetting its own CO2 emissions.
  • PUMA is recognized by UN for sustainability reporting.
  • PUMA becomes a member of the “Business and Biodiversity Initiative” of the German Ministry for Environmental Affairs supporting the year of biodiversity.
  • PUMA receives German Sustainability Award for its ambitious sustainability strategy.
  • PUMA becomes the industry leader in Dow Jones Sustainability Index.
  • PUMA commits its strategic suppliers to sustainability reporting.
  • PUMA’s launches the Clever Little Bag, a new packaging for its products that saves more than 60% of paper and water annually.
  • PUMA commits to the Better Work program in Vietnam, ceasing factory audits in selected facilities in lieu of Better Work audits.
  • PUMA gains reaccreditation by the Fair Labor Association.
  • PUMA modified its Code of Conduct to conform with the new Fair Labor Association Code of Conduct Benchmarks, aligning its Code with the FLA brands membership.
  • PUMA and United Nations Environment Program (UNEP) announce the ‘Play for Life’ partnership to support 2010 International Year of Biodiversity.
  • PUMA endorses the Maasai Wilderness Conservation Trust (MWCT).
  • PUMA sets itself ambitious environmental targets and wants to reduce CO2, energy, water and waste by 25% in PUMA offices, stores, warehouses and direct supplier factories by 2015.


  • PUMA launches PUMAVision to take its sustainability efforts to the next level.
  • PUMA’s Headquarters in Germany becomes the industry’s first carbon neutral headquarters. 
  • PUMA is awarded in the Oekom sustainability ranking.
  • PUMA joins “Seal the Deal”, an initiative of the United Nations Global Compact that aimed to galvanize political will and public support for reaching a comprehensive global climate agreement at the climate summit in Copenhagen. 
  • PUMA supports the “Meat Free Monday” campaign by not providing meat in the company’s canteens on Mondays.
  • PUMA joins the UN Climate Neutral of the United Nations Environment Program (UNEP). In doing so becomes first major sportswear company to join.
  • PUMA uses “Cotton Made in Africa” in Africa collections.
  • PUMA supports the environmental movie “HOME”.


  • PUMA launches Fairtrade Football and Cotton made in Africa products and supports Aid by Trade Foundation’s Cotton Made in Africa – an initiative improving living conditions of African cotton farmers and their families.


  • PUMA is rated ‘GREEN’ by Greenpeace.
  • PUMA receives full Fair Labor Association (FLA) accreditation.
  • PUMA’s Sustainability Report is externally audited and receives an A+ GRI Status.


  • PUMA joins the UN Global Compact.
  • PUMA starts a joint pilot project with the Clean Clothes Campaign in El Salvador.
  • PUMA launches a Multi-Brands Human Resources Management Systems project with its competitors.


  • PUMA is listed in FTSE4GOOD and Dow Jones Sustainability Index.


  • PUMA begins monitoring Environmental KPIs from all offices and stores as well as key contract manufacturers worldwide.
  • PUMA introduces Code of Ethics for PUMA employees.
  • PUMA issues first Sustainability Report in accordance with GRI guidelines.
  • PUMA makes its supplier list publicly available and transparent.
  • PUMA becomes a member of the Apparel and Footwear International Restricted Substances Management Working Group (AFIRM Group).
  • PUMA joins the JO-IN project in Turkey, from which the Wage Ladder methodology is developed.
  • PUMA is listed in FTSE4GOOD and Dow Jones Sustainability Index.


  • PUMA establishes “Talks at Banz”, an annual international stakeholder dialogue and platform for discussing CSR issues.  





  • PUMA releases the company’s first Sustainability Report “Insights”.
  • PUMA receives award for business ethics from German Network of Business Ethics.
  • PUMA includes all licensees globally in its auditing system.
  • PUMA terminates relationships with 35 footwear, apparel and accessories factories that were not complying to PUMA’s standards which, in turn, prompts remaining factories to ensure compliance.





  • PUMA introduces a Code of Conduct to review and enhance the working, social and environmental conditions in suppliers’ factories which is binding for all manufacturers of PUMA products.