“Sustainability is a key value of PUMA, and guides our company to work faster towards a more just and sustainable future.”

Bjørn Gulden, CEO

In 2016, PUMA implemented some organisational changes and further refined our sustainability strategy to better balance all three dimensions of sustainability; Social, Economic and Environmental, building on our long history of sustainability and our established programmes. We also decided to focus on two strategic priorities:

1) Sustainability and business need to go hand in hand to achieve sustainable business. Therefore, we changed the setup of our sustainability department last year and embedded it into our PUMA International Trading (PIT) entity. We also established an Executive Sustainability Committee on corporate level. With these changes, we have ensured that social, environmental and governance aspects are taken into consideration when we do business; whether as part of the legal framework of manufacturing agreements that define the commercial relationship between PUMA and our suppliers, or as an integral part of the bonus agreements for the PUMA management worldwide.

2) The aim of all our sustainability initiatives is to create maximum positive impact. We have identified two main drivers to achieve this goal: the use of preferred materials for our volume styles and the will to join forces with our industry peers to tackle supply chain related environmental and social impacts. Therefore, we have implemented ambitious material targets and further expanded our role in industry working groups such as the Better Work Program of the International Labour Organisation (ILO) and International Finance Corporation (IFC), or the Zero Discharge of Hazardous Chemicals Foundation to support the creation and implementation of industry-wide solutions.

In support of these priorities, we continue to commit ourselves to the 10 Principles of the United Nations Global Compact and have linked our 10FOR20 Sustainability Targets to the new United Nations Sustainable Development Goals. In 2017, we will focus on our regional stakeholder dialogue events and implementing our 10FOR20 Targets Action Plan.


The Managing Directors of PUMA SE remain firmly committed to acting responsibly, be it with our own employees, our business partners, consumers, the communities in which we operate, or within our supply chain. For the first time we have included activities of our material and component suppliers into our sustainability reporting, besides our own impacts and those of our direct suppliers.

We trust in the continued support of our shareholders and stakeholders. Please do not hesitate to contact us with any sustainability-related questions or comments you may have under or provide your feedback to our report on our website.



Lars Sørensen, Chief Operating Officer