Materiality Matrix

In 2013, PUMA engaged Business for Social Responsibility (BSR) to conduct a materiality analysis in order to provide a robust understanding of PUMA’s sustainability actions and rank the importance of environmental, economic and social issues of PUMA’s key stakeholders in relation to their relevance for our business success. 

During PUMA’s global sourcing summit in November 2014, we reiterated the materiality exercise to examine more deeply its relevance with all of PUMA’s major suppliers. Our global sourcing summit showed that our materiality analysis still contains the guiding elements for further developing our sustainability targets and will therefore continue to serve as our compass for the next years.

Combining the major and highest priorities identified through both our in-depth materiality analysis from 2013 as well as the results from our sourcing summit in November 2014, the aspects with the highest influence on business success according to our stakeholders can be divided into environmental, corporate, supply chain and product related goals.

Materiality Analysis