In 2013, PUMA engaged Business for Social Responsibility (BSR) to conduct a materiality analysis to provide a robust understanding of PUMA’s sustainability actions and rank the importance of environmental, economic and social issues of PUMA’s key stakeholders in relation to their relevance for our business success.
Since then, we have continuously communicated with our stakeholders during supplier summits, round tables and stakeholder meetings, as e.g. our annual “Talks at Banz” meeting, to ensure that our materiality analysis still contains the guiding elements for further developing our sustainability targets and continues to serve as our compass for the next years.
Combining the major and highest priorities identified, the aspects with the highest influence on business success according to our stakeholders can be divided into environmental, corporate, supply chain and product related goals.
The following figure shows PUMA's most material aspects: