‘We are committed to improving cotton farming practices globally with the Better Cotton Initiative (BCI).’
The Better Cotton Initiative (BCI) is a not-for-profit organisation stewarding the global standards for Better Cotton, and bringing together cotton’s complex supply chain, from the farmers to the retailers.
BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity.
PUMA is a member of the BCI since January 2016 and in line with PUMA sustainability targets, aimed to source 50% of its cotton from BCI by 2020.
All our key sourcing partners are strongly encouraged to adopt Better Cotton sourcing, and engage with BCI.
For further information on BCI, please follow the link: http://bettercotton.org/