As outlined in our Sustainability strategy section, PUMA’s focus is on integrating sustainability, and nowhere is that more true than for our products. PUMA is working to embed sustainability in our design language and innovating raw materials to deliver more dynamic, fast and commercially sustainable products that express our DNA as a sports brand.

Sustainability remains an important value in PUMA’s product strategy as we are constantly innovating and investing in more sustainable products. Learn more about PUMA’s most important initiatives on the following pages such as the Better Cotton Initiative (BCI), Recycled Polyester and bluesign® approved materials.