Sports company PUMA has supported the “Meat Free Monday” campaign launched by Sir Paul McCartney and his daughters Stella and Mary since 2009. By cutting out meat consumption on Mondays, this campaign works towards minimizing global greenhouse gas emissions through reducing methane that is released by cattle. PUMA endorses this campaign by guiding all its 10,000 employees to refrain from eating meat on Monday, for at least one day per week. The company canteen at PUMA’s headquarters in Herzogenaurach does not provide meat on Mondays, but offers meat-free options.
Launched by Paul, Mary and Stella McCartney in 2009, Meat Free Monday is a not-for-profit campaign which aims to raise awareness of the detrimental environmental impact of eating meat, and to encourage people to help slow climate change, preserve precious natural resources and improve their health by having at least one meat free day each week.