In 2011, PUMA established – as the first company ever – an Environmental Profit & Loss Account (E P&L).
Our operations and supply chain depend on nature for services such as fresh water, clean air, healthy biodiversity and productive land. The PUMA E P&L is the first attempt to measure the immense value of these services to our business, and the true costs of our business’s impacts on nature by placing a monetary value on them along our entire value chain.
After PUMA piloted the EP&L in 2011, our majority shareholder Kering has taken over the EP&L, further developed the methodology and expanded the EP&L to the entire Kering Group. Kering has regularly reported on the EP&L results, published the EP&L methodology as an open-source tool in 2016, and even developed an EP&L mobile phone app. For more information on Kering’s EP&L activities and the group’s results, please visit (http://www.kering.com/en/sustainability/epl).
As announced last year we have been shifting our focus and target from the corporate level more towards the production level. Based on our 10FOR20 Targets we will now report again on our PUMA specific progress towards gradually lowering the EP&L value by using more sustainable raw materials, promoting resource efficiency practices in our supply chain and, last but not least, integrating sustainability considerations back into product design and development processes.
Since the EP&L study showed us that a major environmental impact can be found at fabric and component supplier level, we have started to include those suppliers in our environmental data collection.
You can find more information on our E P&L results in the 2016 Annual Report.