PUMA has signed a licensing agreement with the nonprofit educational organisation Sesame Workshop, that will see the sports company launch co-branded footwear, apparel and accessories collections for their main characters such as Elmo and the Cookie Monster.
Under the terms of the two-year, worldwide deal, PUMA will produce four co-branded collections that celebrate the natural synergies of entertainment and sport. Sesame Street product ranges will span all age groups starting with toddlers.
Reinhard Dischner, General Manager Business Unit Fundamentals and Kids at PUMA, said: "Sesame Street has been popular for several generations and kids in over 150 countries around the globe love its characters as much as they love PUMA products. Sesame Street helps kids learn, grow and reach their full potential, always in a playful manner. And in PUMA Kids products you can always play. I call it the perfect match!"
"Our mission is to help kids grow smarter, stronger, and kinder, and our content encourages healthy habits”, said Risa Greenbaum, Assistant Vice President, International Licensing, Sesame Workshop. ”We are thrilled to work with PUMA and offer families more ways to incorporate their favorite Sesame Street characters into their active lives.”
Joachim Knödler, Managing Director CPLG Germany, which has the licensing rights of Sesame Street for Germany, Austria and Switzerland, said: “We are proud that we have been able to connect a high value sports and lifestyle brand such as PUMA with the worldwide well-known property Sesame Street!”
The first PUMA Sesame Street co-branded collections will launch in Spring/Summer 2016 and will be available from January 2016 through a vast retail distribution network that will include PUMA stores, PUMA ecommerce sites, department stores, sports retailers and specialist footwear stores and independents.