PUMA Extends Partnership With The MERCEDES AMG PETRONAS Formula One Team

Herzogenaurach, Germany, October 28, 2014

PUMA today announced a new supplier partnership with the MERCEDES AMG PETRONAS Formula One Team, continuing the successful collaboration with the 2014 FIA Formula One World Constructors’ Champions* that began in 2012.  The new agreement, effective from January 2015, sees PUMA become the Official Supplier of Technical Clothing and Footwear and an Official Licensee of footwear, apparel and accessories. It also will extend the licensed rights PUMA’s owned Sport’s Merchandise company, Brandon, has for team replica and fan products.

PUMA will continue to outfit team drivers Lewis Hamilton and Nico Rosberg with its lightweight race suits and footwear. All technical pit personnel will also wear PUMA’s latest innovations in performance race wear.

A licensed MERCEDES AMG PETRONAS collection will also continue to be developed and distributed by PUMA which will include footwear, apparel and accessories that are inspired by the F1 team’s heritage and driver personalities.

Toto Wolff, Head of Mercedes-Benz Motorsport, commented: “PUMA has been a key performance partner for the three seasons we have now worked together, ensuring our drivers are outfitted in the lightest and most innovative performance race wear. This is an important component of our racing operation within a continually evolving and challenging industry. As a licensed partner, PUMA has excellent capabilities of designing, developing and distributing high quality products that carry our brand identity.  This partnership is very important for MERCEDES AMG PETRONAS and we are delighted that it will continue for the years ahead.”

Bjørn Gulden, Chief Executive Officer for PUMA said: “We are very excited to continue our partnership with MERCEDES AMG PETRONAS, who, after an incredible season this year will no doubt continue to achieve great things.  PUMA has good heritage in motorsport and we are constantly working with our partner teams to innovate our performance race apparel and footwear, and help them be the fastest and achieve success.  We’re proud to work with the MERCEDES AMG PETRONAS team and look forward to the next phase of this relationship.”

*Subject to official confirmation by the FIA of the results of the 2014 FIA Formula One World Championship

 

International Media Contacts:

Tim Stedman, International PR, PUMA
+49 151 1474 3148
tim.stedman@puma.com