Volfango Bondi (47) has been appointed General Manager Europe at Sportlifestyle company PUMA with immediate effect. He succeeds Sergio Bucher (49) who has decided to leave the company. Bondi is based at PUMA’s Headquarters in Herzogenaurach, Germany, and reports to Chief Commercial Officer Stefano Caroti.
In line with PUMA’s transformation program and the newly established regional business model, Volfango Bondi will be responsible for optimizing the efficiency of PUMA’s business model in the region Europe. He will be supported by the General Managers of PUMA’s new seven European areas DACH (Germany, Austria and Switzerland), Iberia, UK and Benelux, France, the Nordics, Eastern Europe and Italy who all report directly into him.
Volfango Bondi, who is of Italian citizenship, joined PUMA in 2009 and most recently held the position of Director Global Sales. With more than 20 years of experience in the sporting goods industry, he has a unique understanding of the retail landscape and profound experience in the strategic and operational management of retail businesses. Before joining PUMA, Bondi was in leading sales positions at Nike Italy and Nike Europe.