PUMA, one of the world’s leading sport-lifestyle brands, and the US Città di Palermo, one of the most representative football clubs in the Italian Soccer panorama, today announced a long-term partnership and licensed contract. PUMA will be responsible for the development of all official performance playing kit and all training and leisure apparel of the senior and youth teams, starting from 2012/2013 football season. In addition, PUMA will also acquire the master license for the brand U.S. Città di Palermo.
Andrea Rogg, General Manager of PUMA Italy, said: “We are extremely pleased to have agreed this new partnership with Palermo Football Club, a prestigious team that in addition to its strong heritage in Italian football, shares with PUMA the same values, excitement and love for sport”.
Rinaldo Sagramola, Palermo Football Club CEO confimed the new agreement by saying, “We are proud to be entering into this partnership with PUMA, and look forward to working with them from the 2012/13 season in prospect. PUMA has such credibility in the development of high quality performance football apparel, and the sales and distribution of licensed products, this new partnership is one that will significantly benefit Palermo for years to come.”
PUMA currently partners with several International football federations including Italy, Czech Republic, Switzerland, Uruguay, Chiles, South Africa, Cameroon, Ghana, Ivory Coast, Algeria. The sportlifestyle brand also has a strong player portfolio in football that includes Gigi Buffon, Giorgio Chiellini, Samuel Eto’o, Cesc Fabregas, Sergio ‘Kun’ Aguero, Radamel Falcao, Yaya Toure,Thierry Henry, Nemanja Vidic, Mario Gomez and Marco Reus.
The new Palermo Club Football Kit will be launched by PUMA in advance of the 2012/13 football season.