Global Sportlifestyle Brand Launches New Switzerland Home Kit Ahead of Netherlands Game
PUMA announced today it has signed a long-term contract extension with the Swiss Football Association (SFV). The global Sportlifestyle brand will continue to be the official technical partner to the SFV and licensed partner in relation to replica kits, fanwear and other merchandise, through the 2014 FIFA World Cup and UEFA EURO 2016. On the day of the announcement, PUMA also launched the new home kit ahead of the Swiss national team’s fixture against The Netherlands in Amsterdam on Friday night.
Continuing with a partnership that started in 1998, PUMA will remain the official supplier of playing kits, training and representation apparel and equipment for all associated Swiss national teams, including the National A, Youth, Women’s and Futsal teams. PUMA will also extend its active partnerships of various SFV grass roots and youth initiatives, including the Credit Suisse Football Academies.
Today in Feusisberg, Switzerland, PUMA also unveiled the new home playing kit for the Swiss National Team. Part of the Power 12 range of PUMA kits that includes Italy, Uruguay, Czech Republic and Austria, the Switzerland kit is unique as it incorporates the Swiss flag on the shirt, shorts and socks, in addition to the SFV badge. Engineered mesh at the front of the shirt increases breathability and a technical fabric greatly improves moisture wicking tendencies.
Franz Koch, CEO of PUMA SE said, “We are delighted to extend and deepen our partnership with the Swiss Football Association. The SFV’s work and commitment to the development of football at all levels in Switzerland is very impressive, evidenced by both the Switzerland U17 team winning the FIFA U-17 World Cup last year and the U21 team reaching the final of the UEFA U21 Championship earlier this year. We are proud to be associated with SFV, as they strive to build on these successes in the coming years.”
Alex Miescher, General Secretary of SFV commented, “The SFV has enjoyed a highly successful partnership with PUMA over a 13 year period, and we are thrilled to announce the continuation of this relationship. PUMA’s proficiency in developing technical performance playing and training apparel is second to none, and their support in the development of our grass-roots and youth programmes has been instrumental. They are the perfect partner for the SFV in every respect, and we very happy to continue with them.”
In addition to the SFV, PUMA also partners with Swiss international players Johan Djourou, Stephan Lichtsteiner, Diego Benaglio and Xavier Margairaz.