PUMA and VfB Stuttgart extend Partnership

Herzogenaurach/Stuttgart, Germany, October 07, 2008

Sportlifestyle company and German Bundesliga Club sign long-term agreement until 2015


PUMA and VfB Stuttgart announced today that they would continue their successful partnership, having signed a multi-year extension of the agreement until 2015. Under the agreement, PUMA will remain the technical sponsor of the professional and the amateur teams, the training center for the junior team, the club’s football school as well as the all other junior teams.

The early extension of the agreement, which was initiated in July 2002, underpins PUMA’s successful cooperation with VfB Stuttgart. By being crowned champion of the German premier league Bundesliga in 2006/2007, the team celebrated one of its greatest successes. Internationally, VfB Stuttgart made headlines with Champions League and UEFA Cup matches and set standards in innovative marketing off the pitch.

Jochen Zeitz, Chairman and CEO of PUMA AG: „VfB Stuttgart is one of the best teams in the German premier league. It is not only associated with accomplishments in sports but also with lifestyle and innovative marketing. We are happy to continue this successful partnership in the long-term which will not only strengthen but also expand our position as one of the leading football brands“.

Erwin Staudt, President of VfB Stuttgart: „We are happy about PUMA’s decision to convey their message together with VfB Stuttgart. PUMA is an innovative company and by now one of the most respected players in the market. The agreement extension underpins the effective cooperation between PUMA and VfB Stuttgart.”