Sportlifestyle Company will outfit World Cup Winner Italy and 4 other teams at the European Football Championship 2008
PUMA is once again in a strong position with sponsoring a portfolio of five national teams, including World Champion Italy, when EURO 2008 kicks off in a purely PUMA opening match in Basel on Saturday, seeing host nation Switzerland playing Czech Republic.
PUMA will gain a high brand visibility by outfitting the national teams of World Cup Winner Italy, the host nations Austria and Switzerland as well as Poland and Czech Republic. PUMA expanded and strengthened its position as Number 3 of the leading football brands, increasing the number of teams from four at the European Championship 2004 in Portugal.
“We are looking forward to three exciting weeks, especially with PUMA’s unique positioning as the partner of both host nations and World Cup Winner Italy,” said Jochen Zeitz, Chairman and CEO of PUMA.
The SQUADRA AZZURRA from Italy who won the World Cup in 2006 are one of the top bets in the upcoming tournament. The contract between PUMA and the Italian Football Federation has been signed in 2003 and was renewed in November 2005 beyond the Football World Cup in 2014.