Sportlifestyle company PUMA and its Dutch licensee Dobotex announced today, that PUMA will become the majority shareholder of Dobotex as of January 1, 2009, subject to approval by anti-trust authorities.
As PUMA already announced in July this year, the company had extended a long-term licensing contract for socks by Dobotex. The new licensing deal has a global reach, excluding the United States.
In addition, PUMA and Dobotex already signed a new licensing contract for PUMA bodywear this year. The license contract with former licensee Schiesser Lifestyle will terminate at the end of 2008.