Ground-breaking ceremony for new headquarters PUMA Plaza

Herzogenaurach, Germany, November 08, 2007

Bavarian Secretary of State as guest of honor – New benchmarks are set in environmental protection via adoption of renewable energy


PUMA strengthens its position in Herzogenaurach: after the opening of the Factory Outlet in 2002 and the headquarters – extension in 2005, the Sportlifestyle company starts its third investment project in its hometown with today’s ground-breaking ceremony for new headquarters PUMA Plaza. The site will house an administration centre for the Central European hub, a new Brand Center and a new Concept and Factory Outlet Store. Jochen Zeitz, Chairman and CEO of PUMA AG welcomed Bavarian Secretary of State Dr. Günther Beckstein at the ceremony.

The new PUMA headquarters in Herzogenaurach will cover 50,000 square meters and will accommodate approximately 700 employees, with 780 parking spaces also available on location. Completion of the construction is expected for the end of 2009. Related investments in coming years will be around € 50 million.

The three new buildings form a space in the middle, creating the actual Plaza. Alongside a seven-story administration center for the Central European offices, a new Brand Center and a new Concept and Factory Outlet with a restaurant are planned. In the new Brand Center, innovative Sportlifestyle collections will be exhibited in order and presentation space of 10,000 square meters. Moreover, a multimedia hall will accommodate 1,500 people.

Jochen Zeitz, Chairman and CEO, PUMA AG: “PUMA Plaza will not only strengthen our brand visibility, but will also extend our position in Herzogenaurach. The creation of modern office space and attractive working conditions outlines our role as one of the leading employer in the region. Regarding environmental protection, we set standards by the implementation of innovative and renewable energy.”

On the roof of the Outlet center, a photovoltaic generating station of 1,000 square meters is planned. Another 140 square meters of solar modules will be integrated in the window front. Furthermore, the roof of PUMA Plaza will be replanted on a surface of 1,500 square meters. Water will partly be heated by solar energy. Presence detectors ensure energy conservation by turning out the light when an employee leaves his workplace. Concrete core temperature control ensures sustainable heating and cooling and is up to the highest ecological standards. The Institute for Energy and Construction (ieg) in Nuremberg issued an energy pass for the new PUMA headquarters.

Besides environmental protection, the next generation of an optimal working environment is vitally important to the Sportlifestyle company. The new headquarters PUMA Plaza is designed in a classy and modern ambiance, perfectly representing PUMA’s philosophy. Via ambient simulation, ample and light-flooded open-plan offices have been conceived, fusing functional design and the highest possible flexibility. Conform to PUMA’s flat hierarchy and decentralized corporate structure; spaces can be modified easily through mobile facilities, according to projects and workgroups.