PUMA® and Red Bull Team Up for New Partnership

March 06, 2007

Sportlifestyle Company is Official Supplier of the Four Red Bull Motorsport Race Teams


Herzogenaurach, Germany, March 6, 2007 – PUMA® and Red Bull today announced that they have agreed to team up for the next several years. As of the 2007 race season, the sportlifestyle company will become the official supplier of all four Red Bull Motorsport teams: Red Bull Racing, Scuderia Torro Rosso, Red Bull Nascar and Red Bull Air Race. With this new partnership, PUMA will strengthen its position in the motor sport category. PUMA´s entry in Red Bull Nascar, a highly popular race sport in the USA, will particularly support PUMA´s brand visibility in the US market.

Both F1 teams – Red Bull Racing and Torro Rosso – will be equipped with fire-proof PUMA racing and team suits, boots and accessories. In addition to this, a lifestyle-inspired replica collection will be developed for both F1 teams and distributed exclusively in PUMA Concept Stores, the Red Bull Online Shop and the “Bullshop” at races worldwide. The sportlifestyle company will also be the official supplier (track suits, boots, apparel and accessories) of Red Bull Nascar team starting this race season.

Furthermore, PUMA will provide the Red Bull Air Race team with team and pilot suits as well as shoes and accessories. As the name already points out, Air Race is an air race competition, where the pilots maneuver their planes at a low altitude through Air Gates. This stunning acrobatic flying spectacle will globally take place 12 times in 2007.

“Our new partner Red Bull fits perfectly to the PUMA brand: Red Bull always delivers a convincing performance on the race track and like PUMA combines sport with lifestyle”, said Jochen Zeitz, CEO of PUMA AG. “We are looking forward to this new partnership where we will jointly set new benchmarks in the sportlifestyle segment and continue to inspire our customers with innovative and exciting motor sport products.”