Block Acquisition of stake in PUMA AG / public take-over offer intended

Herzogenaurach, Germany, April 10, 2007

Ad-Hoc Disclosure Regarding Article 15 of the WpHG


PUMA’s Board of Management has been informed that Mayfair “Beteiligungsfondsgesellschaft I mbH”, Hamburg, has today sold its stake in PUMA representing approximately 25.14 % (corresponding to 27.14 % after the cancellation of treasury stock resolved on April 5th 2007 takes effect) to SAPARDIS S.A., a nearly 100% subsidiary of PPR S.A., Paris, for the price of EUR 330 per share and that SAPARDIS will also submit a voluntary public take-over offer to the other shareholders of PUMA for the same price of EUR 330 per share. Closing of the agreement between Mayfair and SAPARDIS is subject to antitrust clearance.

The Board of Management