The sportlifestyle brand expands motorsport portfolio
Herzogenaurach, Germany, November 7th 2006 – PUMA and Ducati today announce a new cooperation: in search of a suitable partner to further develop PUMA Moto, launched in spring 2006, PUMA has teamed up with Ducati, the world’s premier motorcycle manufacturer and one of the top Moto GP teams, to raise sustainable equity and credibility in the greater motorsport market. The new cooperation, initially lasting for three years, contains two separate agreements: first, PUMA will be the footwear official supplier of the Ducati Corse racing teams as of 2007. Second, in a licensing agreement with Ducati Motor Holding, the two companies will create and market co-branded products starting in 2007.
PUMA is extremely pleased to partner-up with Ducati, as the brand not only stands for outstanding performance resulting in high core credibility, but also incorporates the sportlifestyle aspect in their products. With a total of 12 Riders’ and 14 Manufacturers’ world championship titles, Ducati Corse represents an unparalleled racing team. With iconic motorcycles such as the Monster, Ducati Motor Holding is a premier, design-led brand that focuses – like PUMA – on the desirability of its products.
“We aimed at teaming up with a brand that is deeply rooted in the core business of motorsport without neglecting the sportlifestyle component. Like PUMA, Ducati is known throughout the world for pushing the boundaries of both performance and style, and we believe that this partnership is a perfect way to bring innovative Moto products to our consumers”, says Jochen Zeitz, CEO of PUMA AG.
Ducati Motors Holding CEO Federico Minoli: “We are extremely pleased to have PUMA as new partner and supplier. Besides the racing team, there are other parallels between PUMA and Ducati which make them an ideal team: Both brands are consumer-driven, design-led and both are thirsty for innovation and engineering newness.”
The common performance and sportlifestyle collection will be launched in spring 2007 and distributed in selected Ducati and PUMA retail stores as well as in wholesale partner stores. This partnership is a further milestone in PUMAs long term mission to be the most desirable sportlifestyle brand in the world.