Joint commitment of PUMA and UNITED FOR AFRICA continues with Christmas promotion and PUMA TIME

December 06, 2006

Celebrity supporters AKON and Maxi Jazz call for action


Building on the momentum that the cooperation between UNITED FOR AFRICA and PUMA accomplished at the 2006 World Cup, the charity campaign and the global sportlifestyle brand wish everyone around the world Happy Holidays and send out a timely reminder in support of Africa: a holiday promotion with PUMA TIME.

From December 2006 until February 2007 all PUMA watches sold in Concept Stores around the globe will generate a 10 € donation to UNITED FOR AFRICA – thereby helping 30 aid organisations with more than 5,000 projects across the African continent.

“I am happy that the joint commitment of PUMA and UNITED FOR AFRICA continues with this wonderful Christmas promotion”, says AKON. “With only 10 €, a child in Africa can already go to school for more than six months.”

And Maxi Jazz adds: “To help can be so easy. Buy a watch and do some good by supporting the projects of UNITED FOR AFRICA”.

The donation of 10€ for every PUMA watch (or an approximate equivalent in other currencies) will go directly to UNITED FOR AFRICA. In addition to the proceeds from the PUMA TIME collection, the charity wristband will again be sold in all Concept Stores in Europe and the United States until the end of February 2007 – helping to raise even more funds in aid of this charity project. All articles that will be sold in aid of the joint cooperation will clearly display the amount donated to the campaign.