Today at a press conference in Berlin PUMA® and charitable organisation UNITED FOR AFRICA will announce their joint partnership which, using innovative promotions, will generate donations and raise international awareness for the 30 aid organisations that came together in the concerted campaign UNITED FOR AFRICA.
At the conference hosted by Ghananian football player and journalist Anthony Baffoe, Jochen Zeitz, PUMA CEO, and Susanne Anger, spokesperson UNITED FOR AFRICA, will reveal details of the campaign and
present planned joint events. Several celebrity supporters including UNITED FOR AFRICA good will ambassador Anne Will and Hamburger SV-stars Thimothée Atouba and Guy Demel will attend the conference. Hip-hop artist Akon and his legendary percussionist and jazz musician father Mor Thiam,
MTV-presenter Sarah Kuttner and Faithless frontman Maxi Jazz will be presenting their events as a support of UNITED FOR AFRICA.
The press conference will include the unveiling of the PUMA Charity Collection: the styles exclusively created for the cooperation will be premiered in a special fashion show. The new, limited edition PUMA
charity collection will donate a customer-transparent amount from each collection item to UNITED FOR AFRICA. The collection will be available from the end of May 2006 at 10 different locations nationwide, including PUMA Concept Stores.
As a special highlight of the cooperation PUMA and UNITED FOR AFRICA will present the UNITED FOR AFRICA retail entertainment tram: Equipped with special informative and interactive material, and an outlet for the UNITED FOR AFRICA Charity Collection, the trams will run on allocated routes around Berlin from the beginning of June to the middle of July, promoting the UNITED FOR AFRICA campaign. Countless events and shows with celebrity artists and sportspersons will take place during this time in
both the trams and Berlin’s Café Moskau, PUMA’s football headquarters during the World Cup, providing the necessary publicity to raise awareness for UNITED FOR AFRICA.
Additional campaign merchandise include a music CD and a unique “coffee table” book “The African Game”: the CD, featuring music from African and Western artists, uniquely mirrors the fusion of African traditions and modern influences. The book, a cooperation between the Nigerian fashion photographer Andrew Dosunmu and the author Knox Robinson, is an affectionate and photographic homage to Africa and football. The book and CD will be available in PUMA Concept Stores, the trams and Café Moskau and in retail stores nationwide. The entire sales revenue for these products will benefit UNITED FOR AFRICA.
Video clips and photos can be downloaded at http://about.puma.com/press. For your initial registration please use “PUMA / UFA Press Release” in the field “contribution info”.
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