The sportlifestyle company PUMA and the Moroccan Athletic Association (Fédération Royale Marocaine d’Athlétisme) announce the signing of a long-term contract. The team apparel agreement commences with the athletics world championships in Helsinki beginning on August 6th. Also through this agreement, PUMA will become closely involved in the development of Morocco’s young athlete training programs.
“We are very excited to be working with the Moroccan Association”, says Jochen Zeitz, Chairman and CEO of PUMA AG. “PUMA has been strongly connected with athletics for many years. By adding the Moroccan Association to our athletics roster it furthers the brand’s positioning in this category and strengthens PUMA’s position as one of the leading suppliers in athletics.”
“We appreciate our new apparel supplier PUMA and are glad to cooperate with the company”, added Aziz Daouda, Technical Director of the Moroccan National Athletic Association. “Especially our common aim of engagement concerning youth training and our combined participation in the Olympic Games in Beijing 2008, which is of great importance to the Moroccan Association.”
During the last few years the Moroccan Athletic Association has enhanced its athletics development program and now possesses a successful international team. One of Morocco’s many outstanding athletes is the 27 year-old Hasna Benhassi who won the 1500m gold medal at the 2001 indoor championships in Lisbon and the 800m silver medal in the 2004 Athens Olympics.
Alongside the Moroccan Athletic Association, PUMA is also the official apparel supplier for the Swedish and Jamaican Athletic Associations.