21ST Century Lifestyle Brand J.Lindeberg Launches Future of Sports Golf Shoes with PUMA®

July 28, 2005

London (July 28, 2005) – 21st Century Lifestyle Brand J.LINDEBERG announces the launch of the J.LINDEBERG FUTURE SPORTS GOLF SHOE, developed in collaboration with PUMA. The Future Sports Golf Shoe will be worn by world-class professional golfers Jesper Parnevik, Hank Kuehne and James Heath and launched in Europe during the Scandinavian Masters in Kungsangen, Sweden, July 28 -31 by Parnevik and Heath during competition.

The J.Lindeberg Future Sports Golf Shoe signals a revolutionary new design approach in golf shoes. The design ethos of the Future Sports Golf Shoe follows that of the J.Lindeberg Golf apparel, combining high performance functionality with modern, contemporary design. Key design elements include a squared toe, sculptured heel, the “JL bridge logo” branding on the kiltie, PUMA’s signature formstripe, and of course, bright, bold colors. The shoe also offers an exclusive breathable waterproof barrier to keep the feet dry and comfortable in any condition.

Jesper Parnevik, the undisputed style icon of modern golf and the pioneer of the J.Lindeberg Future Sports Golf collection admits, “For years, there has not been much in the way of modern developments in golf shoes. Now, finally there is a shoe that is truly modern and stylish.” American Hank Kuehne, who possesses the longest drive on the PGA said, “I love the fact that the shoe is extremely comfortable and is definitely high performance while looking great.” Cool new golfer James Heath volunteers, “The look of the J.Lindeberg Future Sports Golf Shoe is a perfect complement for the J.Lindeberg clothing, that is perfect for the modern movement in golf right now.”

The shoe will be available to consumers in a limited edition release this holiday season, followed by a larger distribution of two colorways (white/black and white/fluorescent orange) in February 2006. Parnevik, Kuehne and Heath will introduce exciting new promotional colors throughout the remainder of the year.

Creative Director Johan Lindeberg says, “Golf has been so much a part of my life, and my business, that creating a new golf shoe was a natural extension of what I have already done in golfwear. The design process took 18 months, but I really wanted to find the perfect balance between a dimensional and modern design and full performance features. I am proud to have these three great ambassadors – Parvenik, Kuehne and Heath – thoroughly endorse the shoe.“

About J.Lindeberg
Established in 1996 by Johan Lindeberg in New York and Stockholm – J.Lindeberg includes J.Lindeberg Concept, Progressive Tailoring, j.lindeberg.denim and Future Sports. With 10 flagship stores and distribution in over 25 countries, Johan’s vision to create THE 21st Century lifestyle brand for the modern consumer is fast becoming a reality.

About PUMA
PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com.