Senegal Football Association Signs Long-Term Agreement with PUMA

February 07, 2005

Herzogenaurach, Germany, February 7th, 2005
PUMA and the Senegalese Football Association (Fédération Sénégalaise de Football, SFA) today, mutually announced a long-term agreement that will see the 2002 African Cup of Nations finalists and World Cup quarterfinalists endorse the PUMA brand beyond the 2006 FIFA World Cup. This new agreement, which commences immediately, gives the global sportlifestyle brand the status of “official supplier” to all SFA associated football teams including all on field, sideline, training and representation apparel and accessories, as well as the match day ball.

“This is a colorful team that will complement PUMA’s football portfolio and brand image,” said Jochen Zeitz, CEO and Chairman of PUMA AG. “The signing of Senegal is further proof of PUMA’s involvement in and commitment to African football.”

The Senegal National Team, nicknamed the Lions of Teranga, will debut its new PUMA Cellerator kit and training line in the upcoming friendly match against fellow PUMA team Cameroon, a.k.a the Indomitable Lions, to be played on neutral ground in France on February 9th.

Cellerator, PUMA’s established statement football playing kit and training line, represents the pinnacle performance solution within the brand’s football apparel product offering. All Cellerator apparel takes advantage of PUMA’s AMT (Advanced Movement Technology). This technology incorporates articulated cut lines to reduce friction, ensuring the player has a complete freedom of movement. In addition, the textile and material selection across the range has been tailored to players’ requirements – be it breathability, ventilation, moisture management and, naturally, comfort.

Senegal played its first international game in 1961 and have since successfully qualified for the African Cup of Nations Finals on nine occasions with their best finish in 2002, placing second. Later that year, the Lions of Teranga became the second African team to advance to the World Cup quarterfinals.

The Senegal National Team is currently en route for the 2006 FIFA World Cup facing Togo, Zambia, Congo, Liberia and Mali in Group 1 of the CAF continental qualifications. The teams’ next upcoming World Cup qualifier is a home game against Liberia on March 25th.