Watches by PUMA

July 27, 2004

Licence has been granted to EganaGoldpfeil (Holdings) Ltd.

Herzogenaurach, Germany, July 27, 2004 – PUMA AG announces a new licensing agreement: A long-term license for watches, covering Europe as well as Asia, has been granted to EganaGoldpfeil (Holdings) Ltd. The first collection will be launched in autumn/winter 2005 in select countries.

EganaGoldpfeil (Holdings) Ltd is an international timepiece, jewelry, leather and lifestyle fashion accessories company, covering design, marketing and distribution, with vertically integrated manufacturing support. EganaGoldpfeil is now within the top nine leading luxury goods manufacturers worldwide. The Group has operating presence in thirteen countries and distribution coverage in over 90 countries.

“With EganaGoldpfeil (Holdings) Ltd we add a truly international player to our licensee portfolio,” states Jochen Zeitz, CEO and Chairman of the Executive Board of PUMA AG. “PUMA has over the past years successfully established business relationships with licensees in several sports and lifestyle related areas. The licensing contract with our new partner is another step towards continuing to fulfill PUMA’s strategy of exploring the potential of the brand by seeking new fields of business that lie outside of our core operations.”

“PUMA is one of the most successful Sportlifestyle brands world-wide,” states Theo Birkemeyer, one of the executive directors of EganaGoldpfeil. “The co-operation with such a strong partner will help us to further develop our business in design and lifestyle oriented market segments.”

EganaGoldpfeil already has extensive experience in selling exclusive licensed brand names such as Cerruti 1881, Esprit, Paolo designed by Paolo Gucci, Field & Stream (in US only), Outdoor Adventures, MEXX Time and JOOP. Other famous timepiece products sold under trademarks owned by the EganaGoldpfeil Group include Dugena, Goldpfeil, Carrera, Pierre Cardin, Prätina and Junghans.