Herzogenaurach, Germany, February 6th 2004 – PUMA AG and Jaguar Racing announced today an extension to the existing supplier contract. Following a successful first season, in which PUMA supplied team footwear and drivers’ race shoes to the team, the contract is now expanded to include fireproof pit crew boots.
David Pitchforth, Managing Director, Jaguar Racing said “Our relationship with PUMA has strengthened over the last year and I am very pleased to announce we have been able to extend that relationship in time for the 2004 season. In order to succeed on track you need the best equipment in all areas of the business, and it is good to know that PUMA will be providing the footwear for all our requirements.”
“In 2004 Jaguar Racing started to show their claws demonstrating flashes of brilliance”, says Andrew McPhail, Senior Manager of PUMA Motorsport. “We are particularly pleased to see a driver like Mark Webber from the Australasian region achieving so much success in Formula One – helping to make the sport more global than ever. Now combining Mark Webber in his third year of Formula One, with promising rookie Christian Klien, the team will undoubtedly produce even more highlights in 2004. We are therefore delighted to extend the partnership and are proud that PUMA will be clearly visible with every pit stop Jaguar Racing make throughout the season.”
Jaguar has been involved in motorsport since it was founded by Sir William Lyons in 1922. Due to Jaguar’s long proud history, PUMA thought it appropriate to give the pit crew a shoe with a unique vintage character that takes its inspiration from the early days of motor racing. The “Rennbahn 50 UL” has an oil resistant and non-slippery rubber outsole and the “used look” leather further underlines the value and the heritage of the product.
PUMA performance racing shoes were first used by various drivers and teams in the 1970s and early 1980s. And since 1998 PUMA’s motorsport division has gradually assembled an impressive portfolio of sponsorships. In the 2004 season PUMA will be the official supplier of racing gear in several motorsport disciplines such as Formula One, F 3000, motocross, WRC etc.