PUMA adds BMW WilliamsF1 to its Formula One Paddock

December 07, 2003

Herzogenaurach, Germany, December 7th 2003 – PUMA AG and BMW WilliamsF1 Team today announced that they have signed a multi-year contract. PUMA AG will become the official supplier of footwear, teamwear and fireproof racewear to the BMW WilliamsF1 Team.

“We look forward to working with the BMW WilliamsF1 Team, which is part of the Formula One elite”, says Jochen Zeitz, CEO and Chairman of PUMA AG. “The BMW WilliamsF1 Team has finished second for two years running and will certainly challenge for the championship in 2004. The team also nicely combines high-performance with lifestyle, which fits perfectly with PUMA’s brand philosophy.”

Dr. Mario Theissen, BMW Motorsport Director is looking forward to the cooperation with PUMA: “The demands on a Formula One Team are very high. The right clothing is an important factor in that. Whether you are racing in the subtropical climate of Malaysia, under typical German weather conditions or whether you are travelling from and to races – quality, functionality and design of the teamwear must be right.”

PUMA performance racing shoes were first used by various drivers and teams in the 1970s and early 1980s. And since 1998 PUMA’s motorsport division has gradually assembled an impressive portfolio of sponsorships. In the 2004 season PUMA will be the official supplier of racing gear in several motorsport disciplines such as Formula One, F 3000, motocross, WRC etc.