Ad hoc announcement according to § 15 WpHG (Securities Trading Act)

Results of the first quarter 2015 and amendment of the full-year 2015 guidance

Herzogenaurach, Germany, May 06, 2015

For the first quarter of 2015, we expect net sales of 821.4 million EUR (prior year:

725.7 million EUR), an operating result (EBIT) of 37.5 million EUR (prior year:
58.6 million EUR) and net earnings of 24.8 million EUR (prior year: 35.6 million
EUR).

The continued adverse developments of foreign exchange rates during the recent
months, particularly the strengthening of the US-Dollar versus nearly all other
currencies, had a significant negative impact on PUMA’s gross profit margin and
operating result (EBIT) in the first quarter of 2015.
The previous guidance for 2015 (increase in the medium single-digit range for
full-year currency-adjusted net sales, slight increase of the gross profit margin,
slight increase of the operating result (EBIT) and of the net earnings compared to
2014) is therefore amended.

From today’s perspective, we continue to expect an increase in the medium
single-digit range for full-year currency-adjusted net sales. However, due to the
negative currency effects we expect a drop in the gross profit margin for the full
year in a range of 100 to 150 basis points versus last year (2014: 46.6%). The
operating result (EBIT) for the full year is expected in a range between 80 million
and 100 million EUR. The net earnings guidance is amended according to the
adjustment of the guidance for the operating result (EBIT).