Mayfair acquires a stake in PUMA

Herzogenaurach, Germany, May 10, 2005

New shareholder for sportlifestyle company

The sportlifestyle company PUMA AG announced today that “Mayfair Vermögensverwaltungsgesellschaft mbH” has acquired a total of 16.91% shareholding in PUMA AG Rudolf Dassler Sport. Of that total, 9.78% is still awaiting regulatory approval by the antitrust authorities. The shares were purchased in several blocks on May 2, 2005.

Mayfair is an asset management company that manages the investments of Günter and Daniela Herz and their families. The company invests in property, financial and business assets.

Jochen Zeitz, CEO of PUMA AG: “We welcome Mayfair as a new shareholder and also welcome the investment in the company, particularly in view of PUMA’s strategic plans as part of Phase IV of the long-term development of the company.”

PUMA will make its announcement on Phase IV of the strategic development of the brand and the company as scheduled in the last week of July.