Based in Boston, the Global Brand Marketing team is responsible for the development and execution of global market strategies, our global and creative marketing orientation, and the brand history of PUMA. Everything here centers on these five core areas: Brand Management, Consumer Marketing, Commercial Marketing, Creative Production, and Marketing Planning.
Brand Management always has an eye on the PUMA brand message. For this, reports are written, seasonal briefings composed, brand standards established, brand knowledge shared, and long-term brand strategies created.
The Consumer Marketing department is responsible for the development of integrated marketing plans. This includes above all the awareness of important communication measures such as product launches and promoting brand campaigns.
This is where PUMA’s strategists are. Of course, they are responsible for our marketing strategy. But also the creation of a marketing plan and its communication to and within all retail, wholesale, and e-commerce channels.
This is where our creative orientation is set. Regardless of whether it involves tonality, design, or materials – Creative Production is our creative control center.
The Marketing Planning department is responsible for overseeing investments in the global and regional marketing administration of communication planning processes, working with our regional teams and leading the entire marketing budgeting process. This is where plans are made and the foundation for the success of PUMA is laid.