International Business Course

To understand business you need to think globally.
Integrated degree program in International Business.

The International Business / Industrial Sales & Marketing course combines a business management foundation course with a global perspective on the world economy, because your practical work placements will be at PUMA, a global player.

Naturally, linguistic diversity will play a major role in a course with an international focus. So the course teaches the basics of international marketing expertise in both German and English. And you will get to apply these skills right away in various departments at PUMA. The course combines sales and marketing, and you benefit from a blend of interesting theory and in-depth practical experience.

Course overview:

  • Campus: DHBW Bad Mergentheim
  • Course content:
    • General business management, economics, law, IT, mathematics and statistics
    • Methodologies and social intelligence
  • Combining sales and marketing
  • Global economy theory and practice