PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken.

PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.

The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.

Registered Office: Herzogenaurach, Germany

Official Company Language:
English

Stock:
The PUMA share is listed for official trading on the Frankfurt and Munich stock exchanges. It is trading in the Prime Standard Segment and the Mid-Cap Index MDAX of the German Stock Exchange (Deutsche Börse).

Shareholders (as of 07/26/2012):
82.4 % Kering Group* (Main Shareholder)
17.6 % of the PUMA shares in free float.

Administrative Board:
The Administrative Board consists of eight members, five of whom represent the interests of the shareholders while the remaining three represent the employees from Europe.

Jean-François Palus (Chairman)
Group Managing Director of Kering*, Paris, France

François-Henri Pinault (Deputy Chairman)
Chairman of the Board and CEO (Président Directeur Général) of Kering*, Paris, France

Thore Ohlsson
President of Elimexo AB, Falsterbo, Sweden

Todd Hymel
Chief Operating Officer (COO) of the Sport & Lifestyle division of Kering*, Paris, France

Michel Friocourt
Director Legal (Directeur Juridique) of Kering*, Paris, France

Bernd Illig (Employee Representative)
Specialist IT User & System Support of PUMA SE, Herzogenaurach, Germany

Martin Köppel (Employee Representative)
Administrator IT Microsoft Systems of PUMA SE, Herzogenaurach, Germany

Guy Buzzard (Employee Representative)
Key Account Manager (Sales) of PUMA United Kingdom Ltd., Manchester, England

Managing Directors:
Björn Gulden (Chief Executive Officer)
effective 1 July 2013
Michael Lämmermann (Chief Financial Officer)
Stefano Caroti (Chief Commercial Officer)

Consolidated Sales:
PUMA’s consolidated sales for the financial year 2012 were € 3,270.7 million.

Sales by Segments:
The sales breakdown for the financial year 2012 by segment was as follows:

	Consolidated Sales	in % of Consolidated Sales
Footwear:	€ 1,595.2 million	48.8 %
Apparel:	€ 1,151.9 million	35.2 %
Accessories:	€ 523.6 million	16.0 %
	€ 3,270.7 million	100 %

Financial Reporting: PUMA abides by the International Financial Reporting Standards "IFRS", and reports its earnings on a quarterly basis.

*PPR will become Kering subject to approval at the annual general meeting on 18 June 2013.