PUMA at a Glance

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken.

PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.

The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.

Registered Office: Herzogenaurach, Germany

Official Company Language:
English

Stock:
The PUMA share is listed for official trading on the Frankfurt and Munich stock exchanges. It is trading in the Prime Standard Segment and the Mid-Cap Index MDAX of the German Stock Exchange (Deutsche Börse).

Shareholders (as of 08/03/2011):
79.9 % PPR Group (Main Shareholder)
20.1 % of the PUMA shares in free float.

Administrative Board:
The Administrative Board consists of nine members, six of whom represent the interests of the shareholders while the remaining three represent the employees from Europe.

Jochen Zeitz (Chairman)
Chief Executive Officer of the Sport & Lifestyle Group of PPR S.A., Paris, France

François-Henri Pinault (Deputy Chairman)
Chairman of the Board and CEO (Président Directeur Général) of PPR S.A., Paris, France

Thore Ohlsson
President of Elimexo AB, Falsterbo, Sweden

Jean-François Palus
Deputy Chief Executive Officer and Chief Financial Officer (Directeur Général Délégué/Directeur Financier) of PPR S.A., Paris, France

Grégoire Amigues
Director Planning and Strategy (Directeur du Plan et de la Stratégie) of PPR S.A., Paris, France

Michel Friocourt
Director Legal (Directeur Juridique) of PPR S.A., Paris, France

Bernd Illig (Employee Representative)
Specialist IT User & System Support of PUMA SE, Herzogenaurach, Germany

Martin Köppel (Employee Representative)
Administrator IT Microsoft Systems of PUMA SE, Herzogenaurach, Germany

Victor Fernandes (Employee Representative)
Software Developer of PUMA France SAS, Strasbourg, France

Managing Directors:
Franz Koch (Chief Executive Officer)
Klaus Bauer (Chief Operating Officer)
Stefano Caroti (Chief Commercial Officer)
Antonio Bertone (Chief Marketing Officer)
Reiner Seiz (Chief Supply Chain Officer)

Consolidated Sales:
PUMA’s consolidated sales for the financial year 2011 were € 3,009.0 million.

Sales by Segments:
The sales breakdown for the financial year 2011 by segment was as follows:

Consolidated Sales in % of Consolidated Sales
Footwear: € 1,539.5 million 51.2 %
Apparel: € 1,035.6 million 34.4 %
Accessories: € 433.9 million 14.4 %

€ 3,009.0 million 100 %
Financial Reporting: PUMA abides by the International Financial Reporting Standards "IFRS", and reports its earnings on a quarterly basis.