PUMA at a Glance
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PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


Registered Office:
Herzogenaurach, Germany

Official Company Language:

The PUMA share is listed for official trading on the Frankfurt and Munich stock exchanges. It is trading in the Prime Standard Segment and the Index SDAX of the German Stock Exchange (Deutsche Börse).

Shareholders (as of October 2013):
86,00 % Kering Group (Main Shareholder)
14,00 % of the PUMA shares in free float


Administrative Board:
The Administrative Board consists of nine members, six of whom represent the interests of the shareholders while the remaining three represent the employees from Europe.

Jean-François Palus (Chairman)
Group Managing Director of Kering, Paris, France

François-Henri Pinault (Deputy Chairman)
CEO and Chairman of the board of directors of Kering, Paris, France

Thore Ohlsson
President of Elimexo AB, Falsterbo, Sweden

Todd Hymel
Chief Operating Officer (COO) of the Sport & Lifestyle division of Kering, Paris, France

Jean-Marc Duplaix
Chief Financial Officer of Kering, Paris, France

Michel Friocourt
Legal Director of Kering, Paris, France

Bernd Illig (Employee Representative)
Specialist IT User & System Support of PUMA SE, Herzogenaurach, Germany

Martin Köppel (Employee Representative)
Administrator IT Microsoft Systems of PUMA SE, Herzogenaurach, Germany

Guy Buzzard (Employee Representative)
Key Account Manager (Sales) of PUMA United Kingdom Ltd., Manchester, England


Managing Directors:
Bjørn Gulden (Chief Executive Officer)

Michael Lämmermann (Chief Financial Officer)

Stefano Caroti (Chief Commercial Officer)

Lars Sørensen (Chief Operating Officer)


Consolidated Sales:
PUMA’s consolidated sales for the financial year 2013 were € 2,985.3 million.

Sales by Segments:
The sales breakdown for the financial year 2013 by segment was as follows:

Consolidated Sales in % of Consolidated Sales
Footwear: € 1,372.1 million 46.0 %
Apparel: € 1,063.8 million 35.6 %
Accessories: € 549.4 million 18.4 %

€ 2,985.3 million 100 %

Financial Reporting:
PUMA abides by the International Financial Reporting Standards "IFRS", and reports its earnings on a quarterly basis.