The cornerstone of PUMA’s social accountability is our Code of Conduct and S.A.F.E. Standards. This is the foundation of all our stakeholder engagements – workers, suppliers, NGOs, unions, investors and customers.

In response to events that transpired in one of our suppliers in South America, we established our first multi-stakeholder meeting in November 2003. The Talks at Banz has since evolved from a parley between adversaries into an annual constructive dialogue between PUMA and our key stakeholders. The Talks at Banz is a venue for the exchange of new ideas for PUMA’s ethical direction and the review of existing work. Attendees come from the whole breadth of corporate social responsibility, from Social Responsible Investment (SRI) analysts to academe to unions, as well as PUMA’s key staff in Sourcing, Corporate Communications, Works Council and S.A.F.E.

Since January 2004, PUMA is a participating member of the Fair Labor Association (FLA). The aim of this non-profit organization is “combining the efforts of industry, non-governmental organizations (NGOs), colleges and universities to promote adherence to international labor standards and improve working conditions worldwide”. The partnership with the FLA requires a certain percentage of PUMA’s suppliers to be independently monitored by FLA-accredited monitoring institutes every year. Furthermore, membership in the FLA allows any individual or group (for example: workers, NGOs, etc.) to report possible violations of PUMA’s Code of Conduct at any of PUMA’s supplier factories directly to the FLA.

PUMA has also been a long-standing Sustaining Member of the World Federation of Sporting Goods Industries (WFSGI). The WFSGI is an independent non-profit association formed by the industry suppliers, national organizations and sporting goods industry related businesses. WFSGI is the official non-governmental association recognized by the International Olympic Committee as the industry representative within the IOC family. PUMA currently serves as Vice President on the Board of Directors (Representatives from Europe, 2004-2007) and as well as the Corporate Social Responsibility Committee.