As a key pillar in our S.A.F.E. House, Transparency is demonstrated through our public reporting. We believe that public reporting is not only a venue to prove accountability, but also a means for us to elicit feedback on what we do.

To demonstrate our accountability to all our stakeholders, PUMA released its first non-financial report, Insights [Download PDF - View Report], in 2002. “Insights” was our first attempt in sustainability reporting, covering issues such as product safety and our work with suppliers in social and environmental supplier compliance. We have received considerable feedback from NGOs, unions, CSR academia and our shareholders, and we appreciated their criticism and advice not only in our activities but also in the manner that we presented our information.

Our next report Perspective [Download PDF - View Report], was more detailed by establishing core activities with which we measured our performance, such as our auditing and the application of solvent-based adhesives. We also gave an account of how we managed the first campaign brought on by incidents in a supplier in South America, and it became the basis for one of our key stakeholder engagement activities, the Talks at Banz. We also made use of the Global Reporting Initiative (GRI) Guidelines (version 2002) as our public reporting framework, and we had honestly expressed our limitations in providing at Core Data required.

In our last attempt Momentum [Download PDF - View Report] we sought to address more Core Data required by the GRI Guidelines. This effort has paid off with the citation from imug that our latest release is in accordance with the GRI guidelines. As a break from our previous reports, Momentum more clearly indicates where PUMA wants to be as a corporate citizen. We not only talked about our past efforts in upholding our Code of Conduct but also concrete examples of partnerships and activities that are currently ongoing.


Our current Sustainability Report 2005/2006 [Download PDF - View Report] for the first time in the sporting goods and apparel industry meets the demanding new guidelines of the Global Reporting Initiative (GRI) and was therefore awarded with GRI application level A+. The report was externally verified by German Technical Service and Assurance Provider TÜV Rheinland. Besides a detailed description of PUMA S.A.F.E.-activities the report contains statements of stakeholders like Greenpeace and the Fair Labor Association (FLA), in which PUMA’s efforts in the field of social and environmental standards are commented. A further special feature is a six page report of a journalist who joined our PUMA S.A.F.E.-Team during three supplier audits in Turkey, China and Vietnam. 
 

We have also been taking the necessary steps to more systematically collect all necessary information that our stakeholders require, particularly with the upcoming launch of the new GRI Guidelines. We recognize that the audience for sustainability reporting is varied and as such we strive to ensure that the information we present is relevant to this wide set of interests.