Each human being is in direct contact with his environment. As such, environmental protection is enormously important to PUMA and also poses challenges ahead. Our aim is not only to make environmentally compatible production of our sporting goods transparent to our partners and stakeholders, but also to continuously improve our standards.

There are four main challenges facing PUMA now:

Fully integrate Environmental Policy into Corporate Strategy
A long-term economic perspective very much depends on our ability to foster the protection of the environment and sustainable development as important parts of our corporate strategy. Eliminating the content of harmful substances in PUMA products and production, as well as controlling the release of environmentally relevant substances into water, air and soil, are core components in achieving this goal.

Find Win-Win Solutions for both Financial and Environmental Interests
Enforcing the highest environmental standards, both products and production-related, benefits us economically by keeping PUMA consumers loyal and by generating new consumers. The promotion of these standards can generate cost savings for our factories by recycling waste materials as well as using sustainable energy sources.

Better Articulate the Environmental Policy to different levels of PUMA’s Organization and Suppliers
Sustainable development cannot be achieved by an individual department or brand acting alone. It requires all the individuals and stakeholders involved to serve a common goal. After clearly articulating our environmental policy, we must also work together to fulfill our standards. By creating strategic partnerships with our suppliers, we help each other achieve this aim together.

Strive for Continuous Improvement
The protection of the environment is an ongoing process. Continuous improvements are required to live up to our environmental accountability to consumers, suppliers, employees and the generations to come.