S.A.F.E History

Major steps in the development of PUMA’s social & environmental standards.

1993 Introduction and incorporation of the Code of Conduct into all production contracts for footwear and apparel in the Far East
 
1994-1995 Distribution of the Code of Conduct to all manufacturers in Far East
1996 Sialkot, Pakistan. Official statement concerning the “Declaration de Berne”
1997 Atlanta Agreement demanding the absolute prohibition of child labor in football production
1998
 		 Including all accessories manufacturers for the distribution of the Code of Conduct
1999
Appointment of an officer to enforce environmental and social standards in PUMA’s global network of suppliers
2000 Presentation of PUMA’s new handbook of environmental & social standards to all suppliers in Far East.
2001 Appointment of additional staff in Far East and Europe to support PUMA’s efforts on social & environmental issues globally. Distribution of copies of the Code of Conduct to the Americas and Europe.
2002 Including all licensees globally in the PUMA S.A.F.E. audit procedure
2003
 Review of the PUMA Code of Conduct and distribution to all suppliers; First international stakeholder meeting, “Talks at Banz” established to show PUMA’s efforts to be more transparent about its Social & Environmental Activities.
2004 PUMA became a graduating member of the Fair Labor Association, FLA.
 
2005

Publication of sustainability report „Momentum” in accordance with 2002 Reporting Guidelines from the Global Reporting Initiative (GRI); PUMA becomes a member of the AFRIM Group (Apparel and footwear International RSL Management Working Group) on Restricted Substances in Foootwear and Apparel and Accessories.
2006

PUMA supplier list publicly available.
Inclusion of PUMA in Social Responsible Investment Index FTSE4Good.

Inclusion of PUMA into Dow Jones Sustainability Index. PUMA engages in several multistakeholder activities and joins the UN Global Compact
2007

PUMA issues its new Sustainability Report 2005/2006. For the first time, German Technical Service and Assurance Provider TÜV Rheinland verified and certificated the report. The report is published in accordance with the guidelines of Global Reporting Initiative (GRI). PUMA’s Sustainability Report obtained the best GRI application level A+ - a first in the sporting goods industry.

PUMA’s social compliance programm S.A.F.E for footwear, apparel and accessories is fully accredited by the Fair Labor Association.

Greenpeace awards “green” status to PUMA on restricted substances in products.
More About S.A.F.E. at a Glance
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