The Sportlifestyle company PUMA and French mobile communications company SAGEM Wireless have signed a license agreement with global reach to launch a PUMA mobile phone in the second quarter of 2010. The license agreement is in line with PUMA’s strategy to move into new categories that complement PUMA’s range of sport and lifestyle footwear, apparel and accessories. PUMA’s entry into mobile leverages its innovative brand and design skill to improve mobile user experience and connect its community.

 

PUMA is known for launching innovative, trend-setting and sophisticated sportlifestyle collections, delivering desirable products that start in sports and end in style. These brand characteristics are all reflected in the PUMA Phone as well. It will be sold in PUMA stores and through operators.

 

With SAGEM Wireless, PUMA has partnered up with an experienced player in the mobile communications marketplace to build a single branded product in line with PUMA’s look and feel.

 

Currently, PUMA has also granted licenses for the production of bodywear, socks, personal care products, eyewear, watches and bikes.